MERCEDES

Category: Exhibition Design - Installation
Location: Shanghai, China
Size: M
Year: 2019

Mercedes: Pioneers Campaign

For Mercedes, we crafted a multi-city touring installation evoking the spirit of space pioneers. Inspired by exploration beyond Earth, the design charts orbits through light, sound, time, and gravity — revealing flashes of the future using physics fundamentals to spark wonder.

Modular, reusable components were reconfigured at each stop, ensuring adaptability across venues. Kinetic forms and immersive encounters embodied discovery and avant-garde innovation, transforming terrestrial spaces into realms of curiosity.

The experience celebrated Mercedes as trailblazers: treading new ground, imagining unknown devices, and delivering moments of pure delight — the essence of the avant-garde.