LOTUS GZ

Category: Exhibition Design
Location: Guangzhou, China
Size: 1,200 sqm - L
Year: 2023

Lotus achieved major success at the Guangzhou Auto Show, drawing huge crowds and strong enthusiasm. The meticulously designed stand, blending captivating physical spaces, exceptional lighting, and digital art, created an immersive atmosphere perfect for storytelling, especially highlighting their Intelligent Performance Lifestyle brand for drivers.

Key displays included the historic Type 79 F1 car, the limited Evija hyper-car, the Emira GT4 race winner, the China-debut EMEYA GT electric hyper-GT, and the ultra-light TYPE 136 e-bike, showcasing Lotus's past, present, and future. The stand featured a central amphitheater for keynotes and cars, and an upper TECH LUXURY lounge for comfort, sales, and panoramic views. The global Lotus team proudly presented the brand's narrative in China.

Lotus EMEYA GT electric hyper-GT debut at the Guangzhou Auto Show.

Lotus booth at Guangzhou Auto Show featuring Emira GT4 race winner, limited Evija hypercar, and EMEYA GT electric hyper-GT.

Reveal of Lotus EMEYA GT electric hyper-GT with press, public, and dynamic screens surrounding the car

Limited edition Evija Fittipaldi hypercar displayed on a black reflective turntable

Lotus historic Type 79 F1 car emerging behind a screen showing abstract dynamic content

Yellow EMEYA GT electric hyper-GT sits under a ceiling screen with dynamic content, with a blue Lotus Emira behind it.

Lotus booth at Guangzhou Auto Show with Emira GT4, limited Evija, and EMEYA GT; suspended kinetic screens form a large horizontal digital display

Preliminary car sketches, clay-to-metal maquette, and layered car parts displayed in a dark setting

The Guangzhou Auto Show has become a resounding success for LOTUS, drawing substantial attention and engagement during both media and public days. We experienced overwhelming attendance, reflecting the significant interest and enthusiasm surrounding LOTUS.

The positive reception underscores our pride in the meticulous design that serves as a visual narrative for the compelling stories that LOTUS has to share. This success at the Guangzhou Auto Show reinforces our commitment to delivering exceptional design and captivating experiences, further solidifying LOTUS's position in the automotive industry.

Our spatial design, the creation of a captivating atmosphere, the establishment of social spaces, and the implementation of exceptional lighting is further elevated by the integration of digital artwork. This cohesive approach not only enhances the overall aesthetic but also plays a crucial role in setting a dynamic scene for the unfolding of fantastic narratives. Our commitment to storytelling is particularly evident in the presentation of the Intelligent Performance Lifestyle Brand for the Drivers. Through this blend of design elements and digital components, we strive to convey a rich and immersive experience that goes beyond the ordinary. There is a wealth of narratives to share, each contributing to the essence of our brand as we redefine the intersection of technology, lifestyle, and driving.

The Historic Type 79 Fittipaldi F1 car sits in compliment to the 1 of only 8 editions of the 2000bhp Fittipaldi Evija Hyper-car, the Macau GT4 race-winning Emira completes the past present and future Lotus racing bloodline and is on full display.

The new EMEYA GT had its China debut alongside the epic TYPE 136 Road bike - the World's Lightest Aero E-Bike that like the cars channels the aerodynamics and racing lineage right into the future.

While presenting EMEYA: The Fully electric hyper-GT , Lotus exhibited its creation process: from sketches to the final product.

The central area of the pavilion is again designed as an amphitheater, a social space used to host the Lotus Type 79 as well as Keynote speeches.

Upwards on the second floor, we have designed a TECH LUXURY space that provides visitors comfort, allows sales to happen, and affords visitors views across the stand to every model. The L2 lounge space creates a comfortable space for guests to rest, dine, drink, and talk, a platform for sales and converting visitors to customers.

It was a great honor and privilege to work alongside the GLOBAL TEAM LOTUS — presenting the LOTUS story to the general public in China. We look forward to continued success and the opportunity to share more exciting narratives with our audience.