DISNEY

Disney 2020 New Stories Together

We created an experiential journey for 3,500 people.

Over a tightly planned 30 minutes each guest would experience 9 brands within the Disney family.

A product experience showcase tailored to each brand exhibited to licensee holders for inspiration for the upcoming year, following the brand experience guests were seated for an exclusive showreel of upcoming Disney productions. For this moment Guests were asked to 'bag' their mobiles to preserve the secrecy of the content they would be shown. From one moment social media sharing is encouraged to the next where the phones are locked away.

Our challenge was to accurately convey the essence of each brand, yet in a limited amount of space whilst. For this we conceived of a figurative 'main street' along which visitors could peruse each “store”; from Star Wars to Pixar to Marvel - each a spatial and atmospheric quality of its own.

From the outset our intention was to ensure for this short-term event as little waste would be generated as possible; rented truss structures, recyclable fabrics as walls and hired objects were deployed extensively