DEEP PURE

The site forms part of a more experiential repositioning of the prestigious LVMH L'Avenue Mall, Shanghai.

Despite this sites context the purity of the design is purposeful, designed to suit a multitude of contexts, and clearly representative of the brands intent.

Our design scope went wider this time and included developing the business value proposition and its mechanism online / offline. We created the branding and visual identity and led the spatial design - a complete package designed for nationwide ease of expansion.