ANYTHING

Category: Retail - Interior Design
Location: 889, Shanghai, China
Size: 95 sqm - S
Year: 2012

Anything is everything.

On a very tight budget and tighter timeline Atelier I-N-D-J delivered a strong concept playing to the strengths and skills of the "Anything" label. Conceived as and feminine and ethereal interior in parallel with "Anything"s' brand image and employing digital design to translate complexity into a simple hand-crafted solution — "Anything"s' team of seamstresses were able to complete the flowing wave like ceiling in which drapes in peaks and troughs to help define spaces within the retail area.

A simple modular hanging system of industrial pipes, together with industrial concrete floor creates a balance with the soft flowing ceiling, a simple backdrop to display the woman's wear. Beveled vertical mirrors line the rear wall create a sense of rhythm depth and illusion — inspired by the "phrase" through the looking glass' the vertical stripes create a beautiful and illusory reflections.